As we all know the
last few years have been particularly challenging and have forced many
businesses to cut back on promotional expenditure and to re-think their
branding and product presentation. Most will have considered the quality of
boxes used and perhaps reduced the pre- printed element of their overall
packaging.
The necessity to
reduce cost whilst still maintaining a professional image means that packaging
products which can fulfil a number of different functions including product or
company advertising will come to the fore. One such product is custom printed
packaging tape. With printed packaging
tape the following functions are fulfilled in one low cost option.
- You seal the box
- You advertise your company or product
- Your pack is tamper evident
- You remind your customer of who supplied the product and who to contact for re-ordering.
When comparing printed packaging tape to the more expensive options of pre printed boxes or self adhesive labels there is no question that it provides a value for money solution to a number of issues not least how to reduce packaging costs without losing that all important opportunity to promote your business.
Should you already
purchase printed tape but wish to further reduce costs then thankfully there
are a number of options available in terms of material and adhesive type which
will allow you to achieve your aims.
Vinyl tape with a solvent rubber adhesive is still the most popular substrate for bespoke printed tapes due to its superior print finish and good all round adhesive. That said vinyl costs have increased dramatically over recent years and therefore options such as polypropylene with a high tack acrylic adhesive are becoming increasingly popular.
Developed in order to
address earlier issues with the adhesive performance of low noise acrylic tapes
new high tack acrylic PP has a superior
initial tack and once bonded to the box surface has the best overall levels of
adhesion of all self adhesive packaging tapes, superior even to solvent rubber.
Savings of up to 30% can be achieved by moving from printed vinyl to printed high tack acrylic PP, which in the current climate is something worth considering. Certainly from your client’s perspective there will be no discernable difference in the appearance of your final packaging, in fact PP tapes tend to have a whiter appearance and on simple designs will look just as attractive as vinyl.
